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FAQ
Questions, answered.
What does Dorefin AI build?
AI products for media and digital teams. Vartmaan AI automates newsroom work from wire ingestion to assignment-ready drafts. Socia-L AI helps content teams create, adapt, schedule, and optimise across platforms.
Do we have to replace the systems we already use?
No. Dorefin products plug into your existing tools. There is no rip-and-replace, no migration, and no new dashboard for your team to learn.
Does the AI replace our editors or content team?
No. Every product is designed to keep humans in the loop and in control. The AI handles repetitive, time-sensitive tasks so your team can spend their energy on work that needs a human touch.
Who are the products for?
Vartmaan AI is for news channels, digital newsrooms, wire services, and media houses. Socia-L AI is for digital media teams, social media managers, brand teams, and content agencies.
Can we use the products today?
Not yet. Vartmaan AI and Socia-L AI are both in pre-release. Register your interest from the contact page, tell us what you’re working on, and we’ll reply personally within 24 hours.
Where is Dorefin AI based?
Jaipur, Rajasthan, India. Our products are built here, for the pace of Indian media and digital markets.